by Dana Cavalea May 18, 2020


Hi Team...

Happy Monday...

Well, after spending the weekend on a major OZARK binge watching session...

It is time to hit the ground running!

I wanted to share a story from the weekend though....

I was coaching an entrepreneur that is building an amazing business...

Yet, he was overwhelmed.

He felt as if his to-do list just kept growing-and it was.

Until, I asked him one question:





What is it?

McDonalds had one signature product (a burger) that is what put them on the map.

What is it?

And, after a few minutes, we dialed it down to video creation for the finance industry- helping leaders in finance to build their personal and corporate brand.

Even after that... he wanted to focus on the pickles....

Stop focusing on the pickles!

Pickles are the little things that take us away from our core.

What is your hamburger?

Are you focused on it with intensity everyday?

Or, are you stressed from spending too much time on the pickles and ketchup?

I know, it's a funny analogy... but it works.

Most entrepreneurs are focused on too many things- most of which are not their burger.

Maybe you can relate?

Are you focused on too many things?

Does your list get bigger and bigger without putting a dent in your dream?

Success is a slow and often times boring process... but, when you focus on making the best damn burger, over time, you profit. And, profit well.

Stay within yourself.

Stick with making your burger great.

Become a true master.

Your Coach,


Dana Cavalea
Dana Cavalea

Dana Cavalea is the World Champion Director of Strength and Conditioning & Performance of the New York Yankees. Currently, he is a High Performance Speaker & Consultant to Pro Athletes, Entrepreneurs, Business Executives, and Workforces on lifestyle strategies to reduce stress, improve work/life integration, and most importantly improve daily performance /outcomes. Book Dana to Speak at your Company Event or Conference Today!

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