by Dana Cavalea November 09, 2023


Hi Team...

I know my messages have been a bit touch and go... 

But, I have good reason...

And that reason is this: I HAVE BEEN BUILDING...  

*and getting rid of the dead weight

I have been building our direct to consumer meat business ( and coaching my amazing clients and teams...

This is a dual-life, but I love it... but there was a time I did not love what I was doing so much...

I wrote about this yesterday on LinkedIn and it went pretty viral... 

Maybe you can relate...

Let me know what you think...


"It was too easy- I couldn't take it."

So, I made a change (And so should you!)

I was in my mid-30s, just retired from coaching in MLB and was living in FL.

Playing golf, walking daily, working out, and going to dinner- hanging with friends and doing some executive coaching-- there was only one problem... I was bored AF.


"Retirement" sucked.

So, I flipped it on it's butt and bought a farm, started a HARD business, and still grinding at my executive coaching...

I am working HARD.

Really hard.

This AM started at 2:30am- loading the truck for deliveries...

Emptying a 53' foot freezer trailer, taking one 40lb. box after the other out and putting it into the delivery van...

The trailer = 22 degrees.
The outdoor temps = 30s with wind.

This AMERICAN work-ethic and spirit does something to ones soul...

It makes you tough- real tough.

And- it makes your tolerance for excuses, blaming conditions, and all other "bitching"- almost zero.

So, while others are nice and cozy- we work.

And- at the same time we are building one of the largest direct to consumer meat brands ( Freedom Farms NY ) in the northeast- very, very quickly.

It all started with a realization: I HAD TO CHANGE.

You may need to change too.

Sometimes cashing in your "comfort" chips for challenge is the answer-- and for men, if you are not working with your hands and using your body and strength- you are missing out.

Missing big time.

Too often men are in the heads when they should be in their hands.

Got it?

SO, today, ask yourself this key question: AM I TOO COMFORTABLE?

If you answer yes- CHANGE.

If you need help- reach out.

We can coach you through this.

Let's go.


Dana Cavalea
Dana Cavalea

Dana Cavalea is the World Champion Director of Strength and Conditioning & Performance of the New York Yankees. Currently, he is a High Performance Speaker & Consultant to Pro Athletes, Entrepreneurs, Business Executives, and Workforces on lifestyle strategies to reduce stress, improve work/life integration, and most importantly improve daily performance /outcomes. Book Dana to Speak at your Company Event or Conference Today!

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December 04, 2023

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Pamela McGoughy
Pamela McGoughy

November 12, 2023

Thanks for Reigniting
The Real Purpose
Make Changes

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