by Dana Cavalea April 26, 2021

1 Comment

Hi Team...

Today I wanted to discuss something that is very important....

Decision Making.

So many struggle with this...

From where to go eat, to which car to buy, to what business should I start, to what is x- worth, etc.

Decisions are everywhere and they need to be made.

But before we talk about making a decision, let's first talk about why most do not make decisions, or, struggle to make a decision...

The #1 reason why most struggle to make a decision is that they do not want to fail or look bad....


They are so used to succeeding, or, they maybe failed once and hated that feeling.

They felt ashamed.

And, therefore, subconsciously they vowed to never put themselves in that position to potentially fail again.

So, they play it safe. Or, even worse, they have many ideas they take almost to that action point of starting- but then hijack the idea with all the reasons why they can not do it or why it will not work.

They will talk about competitors, lack of experience, cost of starting, the risks of starting and ultimately it will be just another fleeting idea gone to perish in the wasteland of broken dreams.

Next, there is another reason behind not making a decision.

The #2 reason why most struggle to make a decision is commitment. 


If a commitment is made, that means there is no way out (in their mind).

This means they have to get serious and stop screwing around.

I have found many people to find great comfort in the thoughts of possibility- but they do not actually want the rubber to hit the road. They prefer to just yap about it.

If they do actually start something new- there is risk involved and that is what gets most nuts.

They now have to expose themselves to potential hazards, failures, and they have to stress test an idea that sounds good in their head, and to all their close friends- but now the market gets to decide on an idea. That is scary.

So, now we know the 2-reasons why most struggle to make a decision.

Now we talk about how to make one.


You realize first that nobody outside of YOU really cares if you fail or succeed. 

I hate to break it to you.

Got that? Nobody cares.

With that said, you now have permission to play.

To have fun with your idea.

To focus on just getting it started and if you do, just start, you have joined a very elite club of do-ers.

Next, you have to realize that by you not making that decision, there is actually huge cost to others. What if your idea on a business could help somebody that is in need or struggling. You are doing everyone a disservice by not giving it a shot.

Or, maybe you are not starting a business, but all of your lack of decision making is killing your confidence. Maybe you are getting comfortable in being a talker and not a do-er.

Each time you do not decide on something it is weakening you.

It is getting you to question your talents and abilities at the deepest possible level.

Making decisions is about freeing yourself of the potential hazards. That does not mean you are not aware of the hazards -but by doing enough research, studying markets, and knowing what you really want  and trusting your gut you know it will all be ok.

Remember, knowledge leads to conviction.

The more you know on a topic, the easier the decision.

So get smarter around the things that you want and ultimately realize there is always a pivot point that says: I know as much as I can on this, it is now time to jump off the diving board and believe in myself that I can swim.

Let's go.

Your Coach,


Dana Cavalea
Dana Cavalea

Dana Cavalea is the World Champion Director of Strength and Conditioning & Performance of the New York Yankees. Currently, he is a High Performance Speaker & Consultant to Pro Athletes, Entrepreneurs, Business Executives, and Workforces on lifestyle strategies to reduce stress, improve work/life integration, and most importantly improve daily performance /outcomes. Book Dana to Speak at your Company Event or Conference Today!

1 Response


January 07, 2023

Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained!

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