by Dana Cavalea April 23, 2021

1 Comment

Hi Team...

Today I want to start with 1-word: IDENTITY.

Most people are unable to change their habits because of how they identify.

In a time where there is mass discussion around the word identity, I think it is important to discuss how this word plays into why you can or can't change your life, habits, and outcomes...

Who you identify as is critical.

Months ago, I was coaching a client and he wanted to lose 30lbs.

I asked him: Do you identify yourself as a fat guy or as an athletic guy.

He quickly said: A Fat guy who used to be an athlete.

I then asked him to tell me all the words/habits that describe a fat guy:

  • Tired
  • Sluggish
  • Lacking energy
  • Lazy
  • Eats whatever
  • Sleeps late
  • Depressed
  • Sad
  • Heavy

I then asked him to tell me all the words/ habits that describe an athlete:

  • Healthy diet
  • Daily exercise
  • Strong
  • Powerful
  • Confident
  • Not a lot of time on the couch
  • Gets up early
  • Has a plan and a detailed schedule.
  • Disciplined
  • Regimented
  • Planned

You see, in order to change his results, we had to first change his identity.

We do that through recognition.

We had to get him to recognize how he was thinking about himself- that is always the first step of change.

I let him know: You are a de-conditioned athlete that is now back in training.

When you can help somebody reshape and retrain their viewpoint of themselves, they will change how they act, behave, and respond.

I hear many people call themselves: burnout, depressed, stressed, tired, you name it.

All of the adjectives have a cost- the cost is that you will remain in that state as long as you classify yourself as such.

Stop the classification game- and instead rebrand yourself as what you want to be...

Then, develop the plan and path to get there.

Whenever I work to change habits with somebody- the first goal is to "redefine" their identity.. followed by daily plan execution with one goal: WIN TODAY.

Then, we go out and do it again: WIN TODAY.

You win enough "todays" and tomorrow will be what you want it to be!

It really is that simple.

The execution of the right daily actions + the right identity = You win.

Got it?

Ask yourself today how you are identifying and who you are identifying with...

By the way- that client that wanted to drop 30lbs. is down almost 40lbs. in 6-months!

Your Coach,


Have you watched this weeks video on "Being a Generalist vs. Specialist?" Click here to watch!


Dana Cavalea
Dana Cavalea

Dana Cavalea is the World Champion Director of Strength and Conditioning & Performance of the New York Yankees. Currently, he is a High Performance Speaker & Consultant to Pro Athletes, Entrepreneurs, Business Executives, and Workforces on lifestyle strategies to reduce stress, improve work/life integration, and most importantly improve daily performance /outcomes. Book Dana to Speak at your Company Event or Conference Today!

1 Response


January 07, 2023

Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained!

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