by Dana Cavalea October 27, 2021

Hi Team...

Yesterday, I saw down and had a talk with Matt Kirby, the founder of the Hummus Company, Ithaca Hummus.

I wanted to connect with him because last year I was at the food store looking for a great snacking alternative and came across the hummus section.

As I looked at the ingredients of brands I was familiar with, I realized how much crap was in them.

Then, I saw this cool little container, labeled ITHACA, turned it around and saw only about 6-7 ingredients.

All healthy ingredients.

All clean ingredients.

All words and names I knew and was familiar with.

The hummus was clean.

And- it was really really good.

I asked Matt about his vision and it was exactly my experience. He wanted consumers to feel like they were buying at a farmers market but with the ability to do so at scale.

Matt was a student at Cornell after being a chef...

He started his college career at 26 and had the idea to disrupt the hummus category while he was with some of his Lebanese friends in the DC area....

What I found fascinated about his story is he had a plan- but also was the first to say he was very green... still is very green... and his team is very green and they are in over 9,000 retail locations around the country...

That says: I know what I do not know and I embrace it!

How often to we get jammed up in "not-knowing-land" and it freezes us...

It jams our gears....

It makes us feel helpless and then we go from excited to disenchanted? 

Well, I gotta tell you- it happens all the time.

But it happens because we are not supposed to know everything about everything...

We have to know what we know - and then become a seeker for more information and the right people to help our dreams and visions come to life...

The worst thing one can do is put all the pressure and burden on themselves to know everything...

It is the fastest way to frustration and also a formula for staying the same or burning out....

Find people and resources to help you...

Be on the hunt for them...

Do not believe the lie that there are no good people anymore...

There are many passionate people out there ready to work and help you bring your vision to life....

Be green- it is ok.

Look at Matt Kirby...

His company is really gaining steam and they are just getting started...

This is also because he is a big thinking....

He thinks with abundance!

Check out this weeks podcast on Thinking with Abundance! 

You do not need to know everything...

It is impossible and it would be detriment to your own growth if you did....

Get around the right people..

Spread your vision and dream..

Then everyone get to work!

Today's lesson is about having a plan and including in that plan finding the right people and resources to bring it to life....

Each time you do this, the pressure comes off you....

Remember the saying: NOT HOW, WHO!

Make that your mantra....

Now, go out and win today!

Your Coach,

COACH DANA CAVALEA

Check out this weeks podcast on Thinking with Abundance! Click here to listen!

Dana Cavalea
Dana Cavalea

Dana Cavalea is the World Champion Director of Strength and Conditioning & Performance of the New York Yankees. Currently, he is a High Performance Speaker & Consultant to Pro Athletes, Entrepreneurs, Business Executives, and Workforces on lifestyle strategies to reduce stress, improve work/life integration, and most importantly improve daily performance /outcomes. Book Dana to Speak at your Company Event or Conference Today!


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