Going Against The Grain...

Hi Team...

You know what has been getting under my skin lately?

People doing what everybody else is doing.

Following the crowds.

Why does this chap me so much?

Well, I it is a clear demonstration of a lack of courage, guts, personal strength, character, values, and integrity.. and certainly a lack of leadership.

Life takes guts.

Being different than everybody else takes guts.

Taking criticism for being and thinking different takes guts.

So, when you look around and see everybody doing what everybody else is doing- realize that many of those people lack guts.

Yup.

I said it.

You can not spend your life wanting to be different yet do the thing that everyone else is doing.

That goes for how you live, how you lead, how you run your home, how you run your business and how you show up in the World.

Be different and embrace.

There are campaigns on equality AND inclusion everywhere today- but the reality is rather than fighting for equality in life, embrace being different.

The difference makes the difference.

Your differences in thought, appearance, attitude, mindset, and everything in between can actually be the ingredients that make you a true, against the grain winner and Champion.

You see, doing things different works.

Just think about all the people in your life that stand out.

Why do they stand out?

Well, they are different in some way than the rest of the people in your circle.

Why do certain companies breakthrough the noise and standout?

They are often bold, innovative, and see what others do not.

Some even embrace controversy.

Go against the grain.

Stop trying to fit in.

Be a renegade of thoughts and actions.

Build a brand based on differences rather than a neutral place of autonomy. 

Let's go.

Your Coach,

COACH DANA CAVALEA