You GOTTA Read This (Today)....

Hi Team...

I hope you had a great weekend.

I was doing some farm-work yesterday and had a thought...more of a reality....

Without cash- we can't do shit.

So, I took to LinkedIn this AM and began hammering away on this topic..,

Rather than have you go there- here it is:

I wake up in the morning and see ZEROs on the board.

ZERO is a motivating number- and it should also be a number you only accept at the start of your day.

Beyond that "start"- you must take control.

Sales drive all business- Big or Small.

It is funny, these days sometimes I get in conversations with these "types" who think business is about fun....and not about the money.

This is a great philosophy if you:

A. Already made huge cash and have lost your competitive spirit...
B. Daddy gave you his $ for you to go have fun with...
C. Have no drive....
D. Have no bills or obligations...
E. YOU ARE A LOSER.

Other than that- let's cut the fun bullshit and get focused on driving revenue..

There is not a business I work with- big or small that does not need more revenue...

P.E./ V.C. = ALL ABOUT REVENUE.
ENTREPRENEURS = ALL ABOUT REVENUE.

Why?

Because without it you are dead.

Nobody talks about this- and it blows my mind.

Maybe, just maybe we have lost sight of what business really is....

Year ago, I was talking to a 10-figure client...

I asked him: "Is business fun?"

He answered: "No, business is business- fun is fun. You can enjoy business but your goal is to win at business. If you want to have fun, take a vacation."

I never forgot this.

This does not mean do not enjoy your biz- love it, have fun competing...

But never get involved for the fun- you will be disappointed....

There are a lot of people who have started toy stores, ice-cream shops, beer gardens, restaurants, gyms- because they liked those things....

Then- they realized the life blood of them is not the toys, ice-cream, hops, dumbbells, or steaks- it is the ability to produce cash so you can pay the bills and fuel your growth...

This is an important post....

Never forget the driver of biz...

Your cash.

I work with companies and leaders all over the world looking to increase their cash- some bounce around it at first- but we always get to the root- they want more cash for them and their biz to fuel personal and biz growth!

And lastly-  for those who say it is your people- what the hell do you think they work for?

Go out and PRODUCE today.

COACH DANA CAVALEA