by Dana Cavalea April 15, 2022


Hi Team-

Today is the day.

Today is the day that The Champions-30 begins!

15-people have decided to make a change in their life and are committed 100% to that change...

I am really excited to take this motivated group through the program.

Will it be easy? Nope.

Will it get easier? Yup.

Will it change their lives? Yes.

That is what I am all about and that is what this program is all about.

30-days to relaunch yourself- eliminating all the bullshit excuses we feed ourselves, re-writing the stories we tell ourselves, and letting our body recalibrate as we feed it and give it what it needs and wants.

The body is powerful.

The mind is powerful.

When we make a decision and allow nothing to break our focus and the path we put ourselves on- we can win big.

I was coaching a young leader yesterday and we were talking about all the things he has coming up...

Dinners, parties, holidays, and travel...

He wasn't sure about doing the program because of those things- he wanted to eat, enjoy, and indulge...

As he was saying these things I saw his wheels turning- he heard himself for the first time.

He realized those were his excuses...

Those "items" were the reason why he was not hitting his physical goals...

Those were his crutches...

We all have them- we just have to find them.

Once he heard himself- he immediately made the commitment to join the program- enough was enough....

Now- he and his wife are going through The Champions-30 together....

They made the decision...

And that is really what I am writing to you about today- the decision.

Make decisions and stick with them.

Make decisions that have meaning and ones that are good for you.

That is the goal here....

To be so convicted in how you think and what you do that you become unwavering as it relates to you and your goals.

Over the last few weeks I have spoken with some people about coaching, prospects if you will...

Some were clients, others were looking to be.

I realized that some just do not have the guts.

They can not commit.

Fear of commitments, fear of being coached, fear of being open, ultimately, fear of change.

Others, can not have a direct conversation and make up reasons why they can not keep going.


Not just to me, but to themselves.

Best part is they think I believe them and that I do not know they are totally full of it and showing their worst character traits....

Folks- be honest.

The truth will set you free- it is liberating.

As a guy from NY, I feel like I was trained to see through the bullshit and call it out..

I want you to be your best- but that can only happen when you are truthful and are willing to do whatever it takes to be great- and that always start with a commitment....

A commitment to what it is your say you want and being relentless in your pursuits...

There is 1-more spot left for The Champions-30...

If you want it and are ready to commit for the next 30-days, it is yours.

Click here to register.

For the rest, your time will come to make that choice.

Remember, be honest with yourself.

It is liberating and it will get you to where you are supposed to go.

This is that invitation and sign you have been waiting for.

Let's go...

Your Coach,



Dana Cavalea
Dana Cavalea

Dana Cavalea is the World Champion Director of Strength and Conditioning & Performance of the New York Yankees. Currently, he is a High Performance Speaker & Consultant to Pro Athletes, Entrepreneurs, Business Executives, and Workforces on lifestyle strategies to reduce stress, improve work/life integration, and most importantly improve daily performance /outcomes. Book Dana to Speak at your Company Event or Conference Today!

4 Responses


December 06, 2022

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April 21, 2022

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April 21, 2022

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April 19, 2022

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