by Dana Cavalea March 07, 2022

1 Comment

Hi Team....

I want to share a performance secret with you....

What you believe you can do, you can, and what you believe you can't do, you won't.

A little play on words- but this distills down to truth.

Each day, you can cue up victory.

Does that mean you will win all the time?

No, certainly not.

But, like sport, by cueing up victory, you will improve your odds and averages.

So, how do we do it...

I believe it starts with a DAILY IMPACT STATEMENT...

This is a statement that says: This is what is going to happen today.

For example:


This is a generalized Daily Impact Statement and sets the tone for a great day..

Say this in the morning (25+ times) as you start your day...

This is using the principle of cueing....

Or, you can be more specific...


This is a more specific statementand can even more specificity by including their names and exactly what you plan on doing.

Why this works is because it is creating focus and clarity for the mind...

If you declare victory, the mind and the associated/ aligned actions will not accept anything else...

This is why you must reinforce your Daily Impact Statement not just once, but over and over and over.

And, if you do this daily, you will have a daily cue of the mind in a truly offense based-pattern and thought process that moves you towards where you want to go and where you want to be...

Most people do not take the time.

They believe doing something like this is some sort of trickery of the mind...

But, those are folks who do not understand even the basic elements of neuroscience and plasticity of the brain...

The basic laws of neuroscience and plasticity say the brain is formable and has the ability to reprogram based on what it is fed/ given and what is reinforced.

So, if you are like the typical person who reinforces doubt and negativity- you will get stress and anxiety.

OR, you can be atypical and cue victory.

Your choice..

I have confidence you will choose wisely!

Go out and WIN today...

Your Coach, 


Dana Cavalea
Dana Cavalea

Dana Cavalea is the World Champion Director of Strength and Conditioning & Performance of the New York Yankees. Currently, he is a High Performance Speaker & Consultant to Pro Athletes, Entrepreneurs, Business Executives, and Workforces on lifestyle strategies to reduce stress, improve work/life integration, and most importantly improve daily performance /outcomes. Book Dana to Speak at your Company Event or Conference Today!

1 Response


December 29, 2022

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