by Dana Cavalea March 18, 2020

Hi Team...

Good morning! Great morning!

This morning I wanted to share with you something that gets me excited: BLANK PAPER.

Yup. Weird. Crazy.

I know.

But, what it symbolizes to me is potential, opportunity, freedom.

Years ago, I was in Baltimore, MD and went to go see my friend, Kevin Plank, CEO of Under Armour.

At the time, he was running a company worth maybe 200Million dollars....

When I arrived at his office, we sat down, talked, overlooked the harbor.... and he immediately opened up a marble notebook.

He took out his pen and started writing IDEAS that were triggered from our conversation...

Over the years, he would go on to build the Company up to several billion dollars...

Using a simple approach he learned from the Sports Fields: 

  • Get Your Team Right.
  • Create a Great Story.
  • Play Offense.
  • Always Focus on Your Core Product (Play).

A sports guy that went on to dominate an industry with a very simple approach...

White Paper...

An open notebook...

Any business I have ever built....

Or, management plan/ strategy I have ever created was born on WHITE PAPER.

A free place to explore, have fun, and most importantly free your mind....

If there is something you are considering doing, or, feelings you are dealing with    (or that your team is dealing with).... get out WHITE PAPER and write them down...

Notice, I did not say type them down?

Write them down...

This is a great time to go back to analogue... 

Write. Explore. Create. Have FUN!

Use a time of "quiet" to fuel a fire of creativity....

This one of my favorite things to do....

Then, save these papers...

And, attack on the things that light you up...

No matter how you are feeling right now, work through it ON PAPER.

You will find it tremendously liberating.

Paper, Pen, Pencil. 

Old School.

Go get it!

Let's GO!

Your Coach,


Dana Cavalea
Dana Cavalea

Dana Cavalea is the World Champion Director of Strength and Conditioning & Performance of the New York Yankees. Currently, he is a High Performance Speaker & Consultant to Pro Athletes, Entrepreneurs, Business Executives, and Workforces on lifestyle strategies to reduce stress, improve work/life integration, and most importantly improve daily performance /outcomes. Book Dana to Speak at your Company Event or Conference Today!

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