by Dana Cavalea April 08, 2017

Nothing gets me more sick than seeing a true phony in action.

Lately- it seems that is the new status quo of business, the Corporate Executive, the retail kiosk operators at the mall, and a lot of service professionals that are strategically trying to yank the money out of your pockets with a penny stock selling grin on their face and a cold open hand.

Are we past the phase in life or the generation of "Genuineness"?

Do people think that does not sell anymore?

I do a lot of job interviews of applicants for my Company, and time after time, am greeted with a fake smile, a weak hand, and a true lack of sincere, genuine passion.

Or worse than that, a person who has been through a personal war-zone and is cold as ice, with zero willingness to expose themselves, and who is more concerned with being right and puffing their chest than just saying what they don't know. It is ok not to know everything.

So.. these are some things that really irk me...

Please don't ask, "How is the family?" if you have not met my family. Please don't say, "It has been to long" if you have an active cell phone and internet connection"... and finally, please don't say, "We should get together sometime if you have no intention of setting a date within 24 hrs.".. those are my rules.

And one more.. wipe that fake smile off of your face... I can feel the misery that lurks inside you.

Have you ever looked at Youtube and see how many people are selling you using the same sales scripts? Have you seen this guy on Facebook trying to sell you green powder saying he cares about your health and that his powder is like drinking an entire garden?- Give me a break.

Let's get real people.

I watched a great show last night, The Partner, with one of my all time favorite Businessmen, Marcus Lemonis- a type A, capitalist, that puts up his own money to help small business owners get themselves back on track, and moving towards a greater national footprint.

The show, The Partner is about interviewing the top 5 Candidates he selected over the course of about 5 episodes, putting them through challenges that will expose any weaknesses and vulnerabilities that may exist.

What was seen was amazing- the fakes fell off, and those who were genuine, honest, and vulnerable made it to the top. The 2 finalist were smart, honest, real, vulnerable, not defensive, and had a real natural spirit and way about them.

Out of thousands of applicants, it was not the guy with the best suit, the graduate from Princeton, or the Goldman Sachs offered millennial that got the spot... but instead, a victim of abuse that overcame the struggles of life, who had gratefulness and energy that created calm in the room who won the competition.

The point is this.. if you can't be yourself, say what you want to say, and bring YOURSELF to the game.. you will never win.. even when you win the awards, have a great review, or build a great Company... because you will have what we call in the sports world, Daemons eating you up.

Stop selling yourself and start being yourself. We can see your pain- even when you think we can't.

People want real. They want honest. They want to trust you. So wipe off the fake smile, speak your mind, show your feelings, but just be yourself dammit.

P.S. Oh more thing.. if you are not where you want to be right now, and doing what you want to do.. it is probably because you are not being honest with yourself and willing to take a gamble on yourself.



Dana Cavalea
Dana Cavalea

Dana Cavalea is the World Champion Director of Strength and Conditioning & Performance of the New York Yankees. Currently, he is a High Performance Speaker & Consultant to Pro Athletes, Entrepreneurs, Business Executives, and Workforces on lifestyle strategies to reduce stress, improve work/life integration, and most importantly improve daily performance /outcomes. Book Dana to Speak at your Company Event or Conference Today!

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