by Dana Cavalea April 20, 2022


Hi Team..

One of my favorite things to coach others on is helping them make the best decisions for their life...

Lately, I have had many reach out as they transition from their corporate jobs into doing their own thing...

I commend them for this!

With that being said, I also see that because they are leaving security and structure for the wild world of entrepreneurship, as their nervousness elevates, they start to bounce around a bit...

Meaning, they at times forget what makes them great...

They forget their unique offering to the marketplace...

They forget their talent set that makes them special, different, and capable...

My advice is always this: Build you business around your competence...

What is that one thing that comes natural and easy to you- start there.

Do not look around at the marketplace and what others are doing...

You know what you do..

You know what you are the best at...

Be that.

Do that.

The same is true for those who are in corporate settings as well, or any team for that matter...

Know what you are the best at and do that...

Too often we try to be everything- as a result, we cost ourselves.

The riches are in the niches...

The specialist is who often gets paid...

He/She that knows what they are dominant at often wins and finds tremendous success....

You can not be everything and should not be everything..

Be you.

Be what you are great at.

Do that.

Trust that if you do that- the rest will take care of itself with the right assisting team members and support systems...

Let's commit to not making things harder on ourselves...

Let's commit to not feeling like we are coming up short or do not have the relevant skills yet..

You have them..

Focus on the skills you have and deploy them accordingly..

Ok, rant over.

Do what you are great at- do what you love.

For me that is coaching- I do it every damn day and it is low resistance because the skill comes naturally..

What is that for you?

Let' go!

Win Today!

Your Coach,


Dana Cavalea
Dana Cavalea

Dana Cavalea is the World Champion Director of Strength and Conditioning & Performance of the New York Yankees. Currently, he is a High Performance Speaker & Consultant to Pro Athletes, Entrepreneurs, Business Executives, and Workforces on lifestyle strategies to reduce stress, improve work/life integration, and most importantly improve daily performance /outcomes. Book Dana to Speak at your Company Event or Conference Today!

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December 06, 2022

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April 22, 2022

Thanks so much for sharing this great information! I look forward to seeing more of your posts as soon as possible!

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