by Dana Cavalea October 18, 2022

2 Comments

Hi Team....

Everyday I interact with business owners of companies big and small....

Private and public....

Each have a mild to intense case of business paranoia....

They all wonder what tomorrow will bring and when they will acquire their riches and permanent levels of safety and security....

That level of hope is great- but then there are times when you have to cut loose...

Sometimes there are businesses that just do not work....

Sometimes there are those businesses that you scratch your head about as they bring in billions of dollars....

How do you know it is time to move forward or change course?

Well, you have to make sure you have you have aligned your 4-P's...

  • People...
  • Product...
  • Process...
  • Publicity...

If you get your people right, your product right, and your processes right- but forget to go public with things, you will never grow...

This is true for big business, small business, or a personal brand...

You must get you and your brand out there...

I work with so many top producers that never reach MAX because they do not market themselves...

And, if you work for a company, do not forget you can market yourself from within...

How?

  • Be reliable...
  • Do great work...
  • Get deals done...
  • Make sure EVERYONE knows you.. (not because you are an asshole, but a winner)

These are a few ways to be "known" from within...

If you want to be known in your space, category or industry, get out there and speak on stages, do podcasts, get some specific media attention through PR  on topics that demonstrate your capacity and intellect around a subject...

If you choose obscurity, you will perish.

Your product will perish.

Today, customers want to associate names and people and stories with the products they buy...

Give them that chance...

Give yourself that chance...

Get out there..

It is key.

And, if "getting out there" is not for you, it may be time to lookin the mirror.

Time to get more confident.

This is the power of coaching.

Coaching = increase confidence of those being coached....

If you are looking to work on these skills... join us in The Champions Academy...

We meet 1x per week and have an amazing group of supportive team members that help you grow...

I promise you will not leave the same way as you came in...

WE attack goals.....

WE make sure you grow...

WE hold you accountable...

Join today.

Let's go!

Your Coach,

COACH DANA CAVALEA

Dana Cavalea
Dana Cavalea

Dana Cavalea is the World Champion Director of Strength and Conditioning & Performance of the New York Yankees. Currently, he is a High Performance Speaker & Consultant to Pro Athletes, Entrepreneurs, Business Executives, and Workforces on lifestyle strategies to reduce stress, improve work/life integration, and most importantly improve daily performance /outcomes. Book Dana to Speak at your Company Event or Conference Today!


2 Responses

Cindy Jason
Cindy Jason

January 22, 2024

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